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Rainbow Wool
Rainbow Wool
Rainbow Wool
Rainbow Wool
Rainbow Wool
Rainbow Wool
Rainbow Wool
Rainbow Wool
Rainbow Wool
Rainbow Wool
Rainbow Wool
Rainbow Wool
2025

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Rainbow Wool

Rainbow Wool

Schäferei Stücke

Did you know that scientists have observed over 1,500 species having gay sex? And sheep are the real deal. Around 1 in 12 sheep are gay, but since gay rams can’t be used for breeding, it doesn’t end well for them. Openly gay farmer Michael Stücke found a way to help gay sheep—and gay humans at the same time. Rainbow Wool. The first gay textile fiber. The raw wool is processed and turned into fashion, presented by German queer icon, Tokio Hotel singer Bill Kaulitz. Rainbow Wool was promoted through magazine covers, OOH, and activations across Germany, making it a hot topic and a symbol of queer rights worldwide.

Client / Manufacturer

Schäferei Stücke

Löhne in Westfalen, DE
Design
SERVICEPLAN GERMANY / PLAN.NET GERMANY

SERVICEPLAN GERMANY / PLAN.NET GERMANY

München, DEA. Wyeth, N. Leytes, S. Simon, S. Islamow, D. Fritz, J. Granados, C. Nizet, K. West, R. Borole, T. Phalak,S. Subramanian,F. Roeppischer,L. Langgartner
Date of Launch
2024
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Consumers / Users, "Queer individuals, allies, ethical consumers, and brands seeking sustainable, impactful materials."

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