Rainforest G

Tea packaging

This box for “Rainforest Ancient Tree Tea,” a famous brand of Chinese pu’er tea, is the packaging design work of Kunming Ligeng Hezhi Culture Communication Co., Ltd. Pu’er tea has long been presented as a traditional agricultural product, a popular tea but without any lifestyle associations. The goal of this packaging is to align the product with contemporary design trends to move pu’er tea beyond being just a drink and transforming it into a label of taste.