Rakuten Font Family
Rakuten Font Family
Rakuten Font Family
Rakuten Font Family
Rakuten Font Family
Rakuten Font Family
Rakuten Font Family
Rakuten Font Family
Rakuten Font Family
Rakuten Font Family
Rakuten Font Family
Rakuten Font Family
Rakuten Font Family
Rakuten Font Family
2021

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Rakuten Font Family

Font design

Rakuten Group, Inc.

Rakuten provides more than 70 services around the world. We developed this new font family to express the uniqueness and diversity of the Rakuten Group while maintaining a sense of consistency among each of our services. These fonts are designed for use on Rakuten websites, apps, print, and other content. There are four font styles that allow us to select the font that best suits our message, opening up new avenues for more effective communication.

Client / Manufacturer

Rakuten Group, Inc.

Tokyo, JP
Designer

Rakuten Design Lab

Tokyo, JP

Dalton Maag Ltd.

London, GB
Date of Launch
2020
Development Time
13 - 24 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User

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