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Branding & packaging design
Ramón do Casar
The history of the Ramón do Casar winery goes back to 1955 and the life of Ramón, a Galician emigrant (Galicia, Spain) who, faced with the poverty and lack of opportunities of the time, left for Venezuela to fight for a better future. The challenge: to define a new brand positioning, carry out a restyling of its identity and create a limited edition packaging. Solution Ramón do Casar, from 1955 starting out from zero. The approach conceptualises a story of reinvention and personal achievement.
Client / ManufacturerDesign
Ramón do Casar
Prado, Castrelo de Miño (Ourense), ES
Roberto Núñez Studio
Barcelona, ESDate of Launch
2024
Development Time
up to 24 Month
Target Regions
Asia, Europe, North America, South America
Target Groups
Consumers / Users