Rappi + Itaú Alliance

Branding campaign for a new financial product

In 2021 Banco Itaú and the super delivery app Rappi formed the alliance Rappi + Itaú with the aim of offering financial products in a 100% digital way through Rappi app, reaching new segments for both companies under an innovative and disruptive image. This alliance seeks to democratize credit by delivering products in a simple, intuitive, secure, and digital thanks to its onboarding that takes less than five minutes. RappiCard by Itaú is the first product, a credit card with unique features and benefits for the Chilean market, which is already drawing attention from the entire national industry and in the specialized financial press.