Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

Rappi + Itaú Alliance
Rappi + Itaú Alliance
Rappi + Itaú Alliance
Rappi + Itaú Alliance
Rappi + Itaú Alliance
Rappi + Itaú Alliance
Rappi + Itaú Alliance
Rappi + Itaú Alliance
2023

Share:

Rappi + Itaú Alliance

Branding campaign for a new financial product

In 2021 Banco Itaú and the super delivery app Rappi formed the alliance Rappi + Itaú with the aim of offering financial products in a 100% digital way through Rappi app, reaching new segments for both companies under an innovative and disruptive image. This alliance seeks to democratize credit by delivering products in a simple, intuitive, secure, and digital thanks to its onboarding that takes less than five minutes. RappiCard by Itaú is the first product, a credit card with unique features and benefits for the Chilean market, which is already drawing attention from the entire national industry and in the specialized financial press.

Client / Manufacturer

Itaú Chile

Santiago, CL
Design

Itaú Chile

Santiago, CLNicole Arancibia

LOCA Santiago

Santiago, CLJosé Santos, Valentina Caracotch, Walter Mansilla, Eduardo Unda
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
South America
Target Groups
Consumers / Users

RELATED PROJECTS