Rataplan

Brand Identity & Product design

Rataplan is the most Korean clean beauty brand completed through verification of Korean women who have developed a high aesthetic standard in an extreme environment with constantly changing four seasons by newly interpreting ingredients picked and selected from the nature of Korea with technology beneficial to skin and earth. As Rataplan aims for the most Korean clean beauty, it was necessary to redefine the identity of the brand with a Korean style. Rataplan defined the Korean style as Korean eclecticism and developed a new design system that makes it easy for users to experience Rataplan’s brand identity.