RAY
Posters & Campaign
The project was created during the COVID-19 pandemic in China. Inspired by the story of Newton discovering color light in the history, the project is the key visual and series poster design for 1st Academic and Cultural Festival for Graduate Students, ECNU. Parallel lines and strong colors have been used to express chromatic ray, symbolizing multidimensional collision of ideas, interdisciplinary academic exchanges, and a vibrant cultural community. The "RAY" here represents the "RAY of academic", "RAY of ideological", and "RAY of equal", which is a tribute to the scientific exploration spirit of independent thinking and the pursuit of truth.
Client / Manufacturer
Design
East China Normal University
Shanghai, CNSchool of Communication, East China Normal University
Shanghai, CNMengyi XieShanghai Cary Brand Planning Co., Ltd
Shanghai, CNDate of Launch
2022
Development Time
Confidential
Target Regions
Asia
Target Groups
Public Sector / Government, "University and schools"