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BookStore
Shenzhen Friendship Book City Co., Ltd.
The brand name "Mi" is derived from an ancient Chinese word that signifies "exploration and seeking." Aiming to create a tranquil haven amidst the bustling environment, the bookstore employs a design concept of "Exploring the Garden of Knowledge." Using a "biophilic" design approach, it combines the act of turning pages with natural compositional elements to create a harmonious visual experience. The design team is dedicated to creating an inspiring, sensory-rich space that provides a therapeutic effect for the soul, reinforcing the irreplaceability of physical bookstores in the digital age.
Client / ManufacturerDesign
Shenzhen Friendship Book City Co., Ltd.
Shenzhen, CN
PANORAMA Design Group
Hong Kong, CNHorace Pan, Sunny Li, Jason Yin, Abyss Chen, Damon Lian, Leo ZhongDate of Launch
2025
Target Regions
Asia, South America, Africa, Australia / Oceania, Europe, North America
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government