Ready? It's your turn!
Commercial Exhibitions
'Ready? It’s your turn!' sees the audience become both the theme and the protagonist of the exhibition, with the message that everyone can discover versatility within themselves and communicate with others. 'Ready? It’s your turn!' was organized with BEREADY, a makeup brand that represents men in their 20s, who are often able to express themselves quite candidly. In this show, viewers can encounter moments in which they become the protagonist themselves across six different themes inspired by BEREADY’s main color, blue, namely, Blue Stage, Blue Wall, Blue Lounge, Blue Heroes, Blue Room, and Blue Night.
Client / Manufacturer
Design
AMOREPACIFIC
SEOUL, South Korea, KRAMOREPACIFIC
SEOUL, South Korea, KRYuSeok Heo, KangHyeok Son, SeungHyun Kim, Lia KimDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users