Really Dig Ya
Really Dig Ya
Really Dig Ya
Really Dig Ya
Really Dig Ya
Really Dig Ya
Really Dig Ya
Really Dig Ya
Really Dig Ya
Really Dig Ya
Really Dig Ya
Really Dig Ya
Really Dig Ya
Really Dig Ya
2021

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Really Dig Ya

Music album packaging

A language dialect is a living fossil of culture. In Shanghai, more and more young people can't speak the regional Shanghai dialect. Singer Zhou Yong, a Shanghai native, is concerned about this language gap, so he created a folk music album, Really Dig Ya, with lyrics in the Shanghai dialect. The core visual element of the album cover is a deep-fried dough stick, a culinary symbol of the city and a favorite among city residents. The album and artwork are an outreach effort, an attempt to make new transplant residents to the city fall in love with both the local dialect and culture.

Client / Manufacturer

China Digital Culture Group Co., Ltd.

Shanghai, CN
Design

Bangqian Zheng, Shanghai Dongxiang Culture Communication Co., Ltd

Shanghai, CN
Date of Launch
2020
Development Time
Other duration
Target Regions
Asia
Target Groups
Consumer / User

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