Rebels, race on. Cayman GT4
Webspecial
Dr. Ing. h.c. F. Porsche AGThe Cayman GT4 is a race car, focused on performance and immediate racing experience. A beast, that wants to be on the race track, proving it with a distinctive rear wing. But what does the civilization do with a beast? They imprison it, so it can’t do any harm. Thus we have locked the Cayman GT4 in a concrete basement and users need to unleash it. Using an exit game mechanism users get to know the Cayman GT4. They start in a bunker and need to master five levels with questions about the car. After solving the last level, the GT4 is set free and can be experienced in its element: on the race track.
Client / ManufacturerDesign
Dr. Ing. h.c. F. Porsche AG
Stuttgart, DEUDG United Digital Group
Hamburg, DEDate of Launch
2015
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User