Rebranding Busan Museum of Contemporary Art
Public Museum Brand Identity
Busan MoCA’s reimagined identity deepens the museum’s connection to its environment, community, and broader cultural landscape. Rooted in a generative concept inspired by ecological cycles, the identity transcends static branding to embody a flexible system fostering inclusivity and diversity. The circular form(O) serves as a bridging element, creating a unified yet versatile structure reflecting the museum’s values of nature, new media, and human. Expanding as a future-oriented, open-ended question, this identity invites visitors into a synesthetic reflection on collective relationships within art, nature, and community.
iF Gold Statement
The new brand identity of the Museum of Contemporary Art in Busan, Korea blends fixed and flexible elements. It encourages younger generations to engage, fostering an appreciation for contemporary art. The identity spans digital, print, and physical media and different channels and touchpoints. This design works as intended, stimulating curiosity, engagement, and reflection
Client / ManufacturerDesign
Busan Museum of Contemporary Art
Busan, KRformless twins
Seoul, KRSangah Shin, Jaejin EeDate of Launch
2024
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Public Sector / Government, "Public Contemporary Art Museum"