Rebranding for Matthäi Group
Corporate identity redesign
The redesign of Matthäi construction company's branding promotes the group's services in combination with its value of cohesion, openness, and trust. The company sees these two assets as the core drivers of the experience on its construction sites. The redesign features a graphic element of two lines that form a cross representing the company's values and services, the colors of which emphasize each of these areas. The line representing the group´s services appears in "Performance Red." The line symbolizing the value system appears in "Solidarity Orange." The Matthäi lettering appears in "Solution Black."