Rebranding Palácio das Artes

Branding

The new identity of Palácio das Artes, in Belo Horizonte, turns modernist architecture into a graphic language that is bold, accessible, and powerful. Inspired by the building’s iconic louvers, the identity breaks with the “white cube” paradigm and opens the doors to a more democratic culture. With vibrant colors, custom typography, broad editorial language, and welcoming signage, the project repositions one of Latin America’s most important cultural centers as an open, inclusive, and living space.