RE:CREATE
Exhibition stand
Upcycling is about finding new value. It's an act of re-creation. When launching their first electric vehicle, Electrified G80, Genesis went beyond merely showcasing a new car. They made a bold but beautiful statement of their EV vision through an art exhibition, "RE:CREATE." With Genesis, discarded objects found new meaning: plastic and wood wastes are transformed into exquisite art pieces and luxury cars. Genesis cleverly held the exhibition at the site of a regenerated cultural park that once was an Oil Reserve Base. Genesis narrates how the era of internal combustion engines has given way to the era of electric motors.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User