Red Bull Illume
Multisensory packagingKarl Knauer KG
The innovative promotional packaging perfectly sets the scene for the “2013 Red Bull Illume Image Quest“, a competition for action and adventure sports photography. On opening the packaging, a logo lights up and the sound of camera flash starts simultaneously taking the customer directly into the world of photography. The media kit, consisting of the packaging solution and a USB Flash drive in the form of a Leica S camera, brings the “2013 Red Bull Illume Image Quest” to life nicely. The exclusive soft-touch finish combined with the UV gloss varnish lettering “Prepared to be” gives the packaging a particularly elegant and eye-catching appearance.