Red Bull Illume
Red Bull Illume
Red Bull Illume
Red Bull Illume
2014

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Red Bull Illume

Multisensory packaging

Karl Knauer KG

The innovative promotional packaging perfectly sets the scene for the “2013 Red Bull Illume Image Quest“, a competition for action and adventure sports photography. On opening the packaging, a logo lights up and the sound of camera flash starts simultaneously taking the customer directly into the world of photography. The media kit, consisting of the packaging solution and a USB Flash drive in the form of a Leica S camera, brings the “2013 Red Bull Illume Image Quest” to life nicely. The exclusive soft-touch finish combined with the UV gloss varnish lettering “Prepared to be” gives the packaging a particularly elegant and eye-catching appearance.

Client / Manufacturer
Karl Knauer KG

Karl Knauer KG

Biberach / Baden, DE

ROX Asia Consultancy Ltd.

Emsdetten, DE
Designer

zooom production GmbH

Fuschl am See, AT

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