RED – Seeing Differently

Corporate Design

The Düsseldorf Conservation Center is a center of expertise for the preservation, research and activation of art and cultural heritage. The objective was to create a corporate identity which communicates that this official institute is a global hub for analysis and research and emphasize the center’s international focus. The starting point was the idea of subjecting their own brand identity to the same analysis that scientists use to examine works of art. The discovery: the name of the »Restaurierungszentrum Düsseldorf« contains the color red = RED.

Client / Manufacturer

RED - Restaurierungszentrum Düsseldorf

Düsseldorf, DE

Design

KMS TEAM GmbH

München, DEJürgen Adolph, Alexander Geh, Marc Schäde, Lilith Suppmann, Xiuzhu Wang, Frederik Mair, Alexandra Sobota