Red Star Guru 1949
Liquor packaging
Beijing Yi Fu Kang Bao Trading Co., Ltd.
Positioned as a high-end liquor, this product is a favorite beverage for social events and for collectors. The product name "Red Star" (Hong Xing) is an attempt to closely associate the product with its brand symbols – the five-pointed star and bold red color. The packaging design showcases both the color and the star, ensuring that the bottle offers high brand recognition through its innovative shape, an actual three-dimensional, five-pointed red star.
Client / ManufacturerDesign
Beijing Yi Fu Kang Bao Trading Co., Ltd.
Beijing, CNNoyau Design
Beijing, CNDate of Launch
2020
Development Time
up to 12 months
Target Regions
Asia, Specific country/region: China
Target Groups
Consumer / User