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Redesign J. P. Sauer & Sohn
Redesign J. P. Sauer & Sohn
Redesign J. P. Sauer & Sohn
Redesign J. P. Sauer & Sohn
2010

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Redesign J. P. Sauer & Sohn

Corporate design

J.P. Sauer & Sohn GmbH

The goal is to position the oldest German arms manufacturer, J. P. Sauer & Sohn GmbH, as the premium international brand in the global market for hunting weapons, and the quality leader in a competitive environment. With the mixture of high class image language, authentic testimonials and factual product information, the formal design revision corresponds to the self-image of the brand that was founded in 1751 and communicates the core values of quality, tradition and reliability in a credible and competitive manner.

Client / Manufacturer

J.P. Sauer & Sohn GmbH

Isny im Allgäu, DE
Design
Simon & Goetz Design GmbH & Co. KG

Simon & Goetz Design GmbH & Co. KG

Frankfurt a. M., DE

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