Redesign J. P. Sauer & Sohn
Corporate design
The goal is to position the oldest German arms manufacturer, J. P. Sauer & Sohn GmbH, as the premium international brand in the global market for hunting weapons, and the quality leader in a competitive environment. With the mixture of high class image language, authentic testimonials and factual product information, the formal design revision corresponds to the self-image of the brand that was founded in 1751 and communicates the core values of quality, tradition and reliability in a credible and competitive manner.
Client / ManufacturerDesign
J.P. Sauer & Sohn GmbH
Isny im Allgäu, DE