REEF

Campaign

Personal interest led to an authentic sponsoring-campaign: the new collection of the young label whiteout & glare points to the devastating situation of coral reefs around the globe. A special upstream site offers reliable information and rises awareness for the case. Linked NGO's provide further background information. The collection pivots around products that in each case adopt a selected reef dweller. POS tools, side-products and a special sub-CI complete the whole campaign.