REEJI Shanghai Face Type
Font design
Shanghai Ruixian Creative Design
Shanghainese, as the soul of “Hai Pai” culture, is a dialect formed in the long history of Shanghai, and carries the pulse, memory, and echo of the city. Having evolved over 5,000 years of Chinese history and Shanghai local culture, Shanghai Face Type refers to the missing elements of Shanghainese. According to the standard of the Chinese character font, Shanghai Face Type features a collection of more than 9,000 characters. Individually, each character is a work of art. Take for example the character Hai, whose outline represents the coastline of the city.
Client / ManufacturerDesign
Shanghai Ruixian Creative Design
Shanghai, CNShanghai Ruixian Creative Design
Shanghai, CNDate of Launch
2016
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User, Public Sector / Government, Other target groups: advertisement