REEJI Shanghai Face Type
REEJI Shanghai Face Type
REEJI Shanghai Face Type
REEJI Shanghai Face Type
2018

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REEJI Shanghai Face Type

Font design

Shanghainese, as the soul of “Hai Pai” culture, is a dialect formed in the long history of Shanghai, and carries the pulse, memory, and echo of the city. Having evolved over 5,000 years of Chinese history and Shanghai local culture, Shanghai Face Type refers to the missing elements of Shanghainese. According to the standard of the Chinese character font, Shanghai Face Type features a collection of more than 9,000 characters. Individually, each character is a work of art. Take for example the character Hai, whose outline represents the coastline of the city.

Client / Manufacturer

Shanghai Ruixian Creative Design

Shanghai, CN
Design

Shanghai Ruixian Creative Design

Shanghai, CN
Date of Launch
2016
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User, Public Sector / Government, Other target groups: advertisement

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