ReForm

Makeup brush packaging

ReForm revolutionizes and redefines makeup brush packaging with a solution that is both practical and recyclable. Using 100% post-consumer recycled paper, the packaging represents our core value of sustainability combined with strong functionality. The ReForm box protects the package contents and also offers second-life packaging from portable outer box to a display for brushes. Developed in consideration of how consumers use makeup brushes, this packaging design offers a practical solution for use at both home or while traveling.