REFRESHING WATER 2%

Beverage Package Design

Inspired by the fact that even a 2% loss of body moisture can trigger thirst, “2%” was created as a brand that replenishes not only hydration but also emotional fulfillment.
 Celebrating its 25th anniversary, the renewal reinterprets the brand’s signature freshness and emotion with a contemporary touch. The new design embodies “water-like transparency” and “the thirst of emotions,” while the shift from a full to a half label emphasizes purity and reduces material use for sustainability.
 The bottle’s soft curves evoke flowing waves, and the fruit imagery—enhanced by light and transparency—conveys a sense of light yet sensuous hydration.

Client / Manufacturer

Lotte Chilsung Beverage

Seoul, KR

Design

Lotte R&D Center

Seoul, KREun Son Jin, Ji Hye Kim, Hye Young In, Min Jeong Kim, Mi Sun Jeong