![Regionale](https://ifdalivestorage.blob.core.windows.net/user-uploads/6827/148642/00000000-0000-0000-0000-000000000000/01_7789_regionale_3.jpg)
![Regionale](https://ifdalivestorage.blob.core.windows.net/user-uploads/6827/148642/00000000-0000-0000-0000-000000000000/02_1353_regionale_2.jpg)
![Regionale](https://ifdalivestorage.blob.core.windows.net/user-uploads/6827/148642/00000000-0000-0000-0000-000000000000/8292.jpg)
![Regionale](https://ifdalivestorage.blob.core.windows.net/user-uploads/6827/148642/00000000-0000-0000-0000-000000000000/01_7789_regionale_3.jpg)
![Regionale](https://ifdalivestorage.blob.core.windows.net/user-uploads/6827/148642/00000000-0000-0000-0000-000000000000/02_1353_regionale_2.jpg)
![Regionale](https://ifdalivestorage.blob.core.windows.net/user-uploads/6827/148642/00000000-0000-0000-0000-000000000000/8292.jpg)
Regionale
New corporate identity
Regionale Organisation c / o Basler Kunstverein
The Regionale is a border-crossing art event held in 16 different venues along the frontiers between Switzerland, Germany and France. The challenge for cc-design was to develop a communication tool that would enhance Regionale’s recall value. The first step involved reducing the title Regionale to the single letter “R”. However, lending the emblem a more individual and meaningful touch required a further step. Extending the leg of the letter “R” produces a pronounced line that addresses concepts such as “boundary”, “territory” or “region”, at the same time, the “R” appears to be transcending boundaries.
Client / ManufacturerDesign![CC-Design](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/844/00000000-0000-0000-0000-000000000000/logo_1309_pt_logo.jpg)
Regionale Organisation c / o Basler Kunstverein
Basel, CH![CC-Design](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/844/00000000-0000-0000-0000-000000000000/logo_1309_pt_logo.jpg)