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Re:Style Keyring Collection
Re:Style Keyring Collection
Re:Style Keyring Collection
Re:Style Keyring Collection
Re:Style Keyring Collection
Re:Style Keyring Collection
Re:Style Keyring Collection
Re:Style Keyring Collection
Re:Style Keyring Collection
Re:Style Keyring Collection
Re:Style Keyring Collection
Re:Style Keyring Collection
2024

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Re:Style Keyring Collection

Keyring Collection

Hyundai Motor Group (Hyundai Motor Company)

Re:Style is Hyundai’s lifestyle platform for 'saving the planet in style' since 2019. To leave a beautiful planet for our loved ones in the future, we collected discarded Hyundai IONIQ parts and remade them into accessories, created a positive cycle by launching on our own Hyundai Collection Store. This is the Re:Style keyring collection,a new value recombination of automotive wastes such as bolts, leftover leather, and wires after dismantling. Various designs such as Mommy, Daddy, Kiddo, Baby and Puppies were derived under the concept of a family to provide options that allow users to create the family they want to build.

Client / Manufacturer

Hyundai Motor Group (Hyundai Motor Company)

Seoul, KR
Design
HYUNDAI MOTOR COMPANY

HYUNDAI MOTOR COMPANY

SEOUL, KRSungwon Jee, Young Jang, Chiyoung Lee, Nakyoung Han, Seonjeong Kim, Dhonghyun Kim, Jungho Kang
Date of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia, Europe
Target Groups
Consumers / Users

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