Reusable container for Cèrcol rice
Reusable packaging
Cèrcol Coop. V.
Cèrcol is a Valencian cooperative committed to the sustainable cultivation and commercialisation of Valencian rice in an innovative way. The cooperative has established a subscription system in which customers receive rice according to their consumption habits. The need for the assignment resides in the creation of a recycled, reusable, durable, decorative packaging, suitable for food and with a food barrier to conserve this cereal in an optimal way. Without forgetting that the packaging also had to respond to the cooperative's principles: sustainability, territory, tradition and recognition of the worth of rice.
Client / ManufacturerDesign
Cèrcol Coop. V.
Sueca (València), ESLitochap S.L.
Ibi (Alacant), ESJoanrojeski estudi creatiu
Castelló de la Plana, ESDate of Launch
2020
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Consumers / Users, Trade / Industry