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Rev Translator
Rev Translator
Rev Translator
Rev Translator
2016

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Rev Translator

Smartphone app

Yamaha Motor Co., Ltd.

Rev Translator is the world’s first smartphone application that translates “Engine sounds” into human language. (As investigated by Yamaha Motor as of July, 2014) Six translators with different personalities are available on the app. It translates the sound into more than 100 million combinations of lines and shows emotions depending on the engine sound. It even takes into account the time of day and the weather. Communication with engines is designed as an exciting new experience. The designers hope that people will feel closer to the engines and their sounds in a totally new way.

Client / Manufacturer
Yamaha Motor Co., Ltd.

Yamaha Motor Co., Ltd.

Shizuoka, JP
Design

KAYAC Inc.

Kanagawa, JP
Yamaha Motor Co., Ltd.

Yamaha Motor Co., Ltd.

Shizuoka, JP
Date of Launch
2014
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America, "All over the world"
Target Groups
Consumer / User, "iOS or Android users"

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