Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

Rev Up Your Family
Rev Up Your Family
Rev Up Your Family
Rev Up Your Family
2017

Share:

Rev Up Your Family

BMW 2 Series Gran Tourer

BMW Group Design

With the first-ever BMW 2 Series Gran Tourer the brand entered the first time the crowded family car market. We were tasked to make sure that young would really get that the BMW 2 Series Gran Tourer offers a very own, yet very serious interpretation of a family vehicle to the market: slightly more determined, more daring and most of all more dynamic than others. The commercial ran international in all BMW markets and left a great impression. Yet, the most amazing part of the process was that we actually created a highly promising newcomer band.

Date of Launch
2015
Development Time
up to 12 months
Target Regions
"worldwide"
Target Groups
Consumer / User

RELATED PROJECTS