Revolution: Revitalizing a Traditional Factory
Corporate identity redesign
How can design energize a traditional factory and add value to a corporation? The Yu Pang Pottery factory in Yingge is currently at a crossroads and wanted to meet the challenge through brand reconstruction and design. The redesign aligns with the company's philosophy and has been used across the factory environment. By enhancing brand recognition, revamping the space and factory uniforms, and presenting educational tours, this branding project draws from the power of design to encourage productivity and teamwork, transforming the brand into a local force.
Date of Launch
2021
Development Time
25 - 36 months
Target Regions
Asia
Target Groups
Consumer / User, Trade / Industry