RFU-Choose Rugby
Corporate Design
The corporate design needed to speak directly to the RFUs target audiences, conveying the straightforward message: get involved in rugby. By emblazoning the slogan Choose Rugby on a customized rugby ball, our designers created a physical logo, a 3D manifestation of the call to action, which could literally let players get more hands-on with rugby. The new balls success relied on it being utterly realistic and tactile. Supported by a distinctive TOV across a range of media, from merchandising to print and digital, this talisman will furnish English rugby clubs with a lasting brand to overcome the social and lifestyle barriers to playing.
