RFU-Choose Rugby
RFU-Choose Rugby
RFU-Choose Rugby
RFU-Choose Rugby
2012

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RFU-Choose Rugby

Corporate Design

The corporate design needed to speak directly to the RFU’s target audiences, conveying the straightforward message: get involved in rugby. By emblazoning the slogan Choose Rugby on a customized rugby ball, our designers created a physical logo, a 3D manifestation of the call to action, which could literally let players get more hands-on with rugby. The new ball’s success relied on it being utterly realistic and tactile. Supported by a distinctive TOV across a range of media, from merchandising to print and digital, this talisman will furnish English rugby clubs with a lasting brand to overcome the social and lifestyle barriers to playing.

Client / Manufacturer

RFU

Twickenham, GB
Designer
Interbrand

Interbrand

London, GB

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