Rhythm of Tea
Tea packaging
Tea is the favorite drink of the Chinese. The "Cong" is a jade cylinder, which was used in ancient China for sacrifices. The designers based the packaging design on the structure of "Cong", with a three-layered structure. There are four tea boxes on each layer, and each box has an embossed Chinese character on the front. The font used is "Small Seal Script", an ancient Chinese calligraphy. Each character represents a different kind of tea, and 12 corresponding teas can be placed in the 12 tea boxes. The package is decorated with Chinese calligraphy, which satisfies users’ desire to collect different tea varieties.
Client / ManufacturerDesign
Rice Advertising Co., Ltd.
New Taipei, TWChihlee University of Technology
New Taipei, TWDate of Launch
2018
Development Time
13 - 24 months
Target Regions
Asia, North America
Target Groups
Consumer / User