Ricard 90 years anniversary

Limited edition bottle and glassware

Five years after Yorgo&Co redesigned Ricard’s identity, the French Pastis brand from Marseille asked Yorgo Tloupas to create the 2022 summer edition, celebrating its 90 years. An homage to the city, the graphic universe of the collection features a new typographic pattern based on the custom alphabet we designed for the brand, with its iconic yellow tone. On the label, a double reading system highlights the skyline of Marseille, as well as sentences evocative of Ricard’s origins. On the glassware, the same pattern becomes abstract.

Client / Manufacturer

Pernod Ricard

Marseille, FR

Design

Yorgo&Co

Paris, FRcreative director: Yorgo Tloupas, art director: Sophie Hanoun