Rio 2016 brand
Brand
The Rio 2016 Olympic Games brand is a vibrant embodiment of the Olympic Spirit and its athletes, of Rio and its Cariocas, of its nature, feelings and aspirations. Its a truly human brand, inspired by the exuberant nature of a city that invites us to live passionately and happily, and that enjoys bringing people together to celebrate and share. It echoes the captivating energy that arises from sport, from the desire to overcome and to unite around a common goal. It is a brand that warmly embraces all ethnicities, faiths and generations to celebrate harmonious diversity and to share its sky, ocean and happiness.