Rivers Coatings
Brand and logo design
The aim of the brand redesign for the coatings company Rivers involved promoting high-tech and long-life qualities along with ecologically sound manufacturing. The design language draws on the fact that “Rivers” is the English interpretation of the Chinese name “Thousand Rivers/Qianjiang” and thus embodies the eco-friendly philosophy of the company. The new type design integrates English and Chinese characters into one style and logo. The redesign expresses the fact that the word “Rivers” is full of powerful meaning, like a “river is life” that connects and flows like the coatings.
iF Gold Statement
A clear design that unites fine form with a commercial approach that works on the market. Simple, clear, with soft typography and a mixture of Eastern and Western influences. Attention-grabbing and recognizable.
Client / ManufacturerDesign
Xiao Feng Liu Zhaoqing High-Tech Material Co., Ltd.
Zhaoqing, CNHesse Shanghai / SIVA Shanghai Institute of Visual Arts
Shanghai, CNDate of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Trade / Industry