RIVR – Reinventing Robotics
Brand Identity
From online orders to midnight snacks, the wheeled-legged robots of ETH Zurich spin-off RIVR deliver straight to your door. Powered by physical AI, they tackle the 'last mile' challenge in e-commerce, providing vital support to delivery staff and making life easier for consumers. Already operating in the US and Europe, backed by lead investor Jeff Bezos and worth 100 million USD, RIVR is poised for rapid growth. To boost RIVR on its road to success, from positioning and name to design, MetaDesign Zurich has created a brand that drives RIVR’s transformation from an ETH start-up into a global leader in intelligent last-mile delivery robotics.
Client / ManufacturerDesign
RIVR Technologies AG
Zürich, CHMetaDesign AG
Zurich, CHAndreas Bannwart, Gigi Giampietro, Heiko Baumann, Manuela Sicher, Sarah DerendingerDate of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry