Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

R.LUX - The branded commerce for luxury shopping
R.LUX - The branded commerce for luxury shopping
R.LUX - The branded commerce for luxury shopping
R.LUX - The branded commerce for luxury shopping
R.LUX - The branded commerce for luxury shopping
R.LUX - The branded commerce for luxury shopping
R.LUX - The branded commerce for luxury shopping
R.LUX - The branded commerce for luxury shopping
R.LUX - The branded commerce for luxury shopping
R.LUX - The branded commerce for luxury shopping
R.LUX - The branded commerce for luxury shopping
R.LUX - The branded commerce for luxury shopping
R.LUX - The branded commerce for luxury shopping
R.LUX - The branded commerce for luxury shopping
2025

Share:

R.LUX - The branded commerce for luxury shopping

E-Commerce App

R.LUX is a luxury beauty commerce offering a personalized shopping experience that brings brand heritage to life, allowing users to easily find items matching their preferences. Traditional luxury shopping can feel exclusive, while online options often lack the personal touch and elevated experience luxury shoppers expect. R.LUX solves these problems with a user-centered design as well as data-driven widgets with tailored product recommendations. Within R.LUX, each brand shop is customizable to showcase the brand’s heritage. With effortless online gifting and 24-hour delivery nationwide, R.LUX redefines luxury shopping for the digital age.

Client / Manufacturer

Coupang

Seoul, KR
Design

Coupang

Seoul, KRNaekyung Huh, Haeyeon Lee, Ju Eun Kang, Ju An Hwang, Dongeun Kim, Yeonsung Lee, Haji Yoon
Date of Launch
2024
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users

RELATED PROJECTS