













R.LUX - The branded commerce for luxury shopping
E-Commerce App
Coupang
R.LUX is a luxury beauty commerce offering a personalized shopping experience that brings brand heritage to life, allowing users to easily find items matching their preferences. Traditional luxury shopping can feel exclusive, while online options often lack the personal touch and elevated experience luxury shoppers expect. R.LUX solves these problems with a user-centered design as well as data-driven widgets with tailored product recommendations. Within R.LUX, each brand shop is customizable to showcase the brand’s heritage. With effortless online gifting and 24-hour delivery nationwide, R.LUX redefines luxury shopping for the digital age.
Client / ManufacturerDesign
Coupang
Seoul, KRCoupang
Seoul, KRNaekyung Huh, Haeyeon Lee, Ju Eun Kang, Ju An Hwang, Dongeun Kim, Yeonsung Lee, Haji YoonDate of Launch
2024
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users