Roberts Beacon Packaging
Bluetooth speaker packaging
Roberts RadioThe Roberts Beacon packaging marks the introduction of the newest Bluetooth speaker from a brand known for its nearly 90-year heritage in British consumer audio, particularly for its retro-style radios. The cleverly designed box harks back to this brand's genesis through a cut-away grille on one face, evoking the silhouette of the retro Roberts Revival radio for which the brand is best known. At the same time, it looks to the future with a clean, sleek shape, a characterful array of color choices and an effortless, premium unboxing experience. The sustainably sourced, 100% recyclable cardboard and paper packaging is completely plastic-free.
Client / ManufacturerDesign
Roberts Radio
Chertsey, GBOutfly Innovation Ltd.
London, GBRoberts Radio
Chertsey, GBDate of Launch
2020
Development Time
up to 12 months
Target Regions
Specific country/region: United Kingdom
Target Groups
Consumer / User