Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 19542025 HighlightsiF Design RankingBrands & Creatives
STUDENT AWARD
Overview2025 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
All ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

Robo Mobility - ROUN
Robo Mobility - ROUN
Robo Mobility - ROUN
Robo Mobility - ROUN
Robo Mobility - ROUN
Robo Mobility - ROUN
Robo Mobility - ROUN
Robo Mobility - ROUN
2023

Share:

Robo Mobility - ROUN

Autonomous Vehicle

Hyundai Motor Company

The project 'ROUN' is created to provide a better mobility experience with a new mobility UX concept based on autonomous driving. Autonomous driving without a driver's seat secures a spacious interior, and the seats facing each other accommodate a variety of passengers and provide a more comfortable space. In particular, through the universal design, the emphasis was placed on making it easy for transportation vulnerable to get in the 'ROUN' and move freely. 'ROUN' not only solves the difficulties of moving of the transportation vulnerable using wheelchair or stroller, but also provides a seamless mobility experience.

Client / Manufacturer
Hyundai Motor Company

Hyundai Motor Company

Seoul, KR
Design
Hyundai Motor Company

Hyundai Motor Company

Seoul, KRHanbee Kim, Julee Yang, Jaesun Han, Shin Nam, Hyolin Kim

Spade Company

Seoul, KRMyoungjin Yoon, Soram Ryu, Yuri Lee, Bae Yoon, Chewon Seo, Hyejin Min
Date of Launch
2022
Development Time
Confidential
Target Regions
North America, Asia, Europe
Target Groups
Consumers / Users, Trade / Industry

RELATED PROJECTS