ROEHL Air Purifier M001 - Madeleine
Air purifier
Madeleine is an air purifier that’s much more than just an air purifier. It is the first and also the flagship product for, ROEHL, an emerging rental-only home appliance brand. Madeleine was designed using the ultimate circular economy principles so that it’s designed to last. Most of its components can last 25 years, and it’s very smart and easy to repair/refurbish. When a consumer ends their rental agreement with ROEHL, Madeleine is designed to be refurbished at a very low cost. The designers want Madeleine to launch a new norm – products designed for sustainability.
Client / Manufacturer
Design
Turritopsis Holdings Limited
Admiralty, HKEverbliss Green Co., Ltd.
New Taipei, TWDate of Launch
2020
Development Time
up to 12 months
Target Regions
Asia, North America
Target Groups
Consumer / User