ROEWE RX5 / ROEWE eRX5 SUV
Urban SUV
SAIC Motor Corporation Ltd.The ROEWE brand compact urban SUVs, RX5 and its plug-in hybrid version eRX5, are the world’s first mass-produced internet SUVs. Their design aims at offering a smart mobility solution, supported by the SAIC-Alibaba co-developed connected-car system “YUN OS”. The ROEWE RX5 and eRX5 combine technology and design, internet and car and introduce ROEWE’s new design philosophy: Emotional Rhythm. It delivers a premium sensory and using experience, leads the revolution of “Car on Internet” and makes the first step towards intelligent traffic systems.
Client / ManufacturerDesign
SAIC Motor Corporation Ltd.
Shanghai, CNSAIC Motor Corporation Ltd.
Shanghai, CNDate of Launch
2016
Development Time
"40months"
Target Regions
Asia
Target Groups
Consumer / User