ROG Unboxing Experience
Smartphone
Unlike products that only require user registration, the ROG Phone 7 offers gamified unboxing. This immersive experience transforms users into ASUS members. As a standout in gaming smartphones, the ROG Phone 7 reimagines packaging and unboxing. Starting with the iconic hexagonal prism packaging, users uncover the 'Cyberpunk panel' and connect via NFC to pilot a spaceship. During the flight, users enjoy surround sound, HDR10+ videos, and the exclusive AirTriggers for gaming. This gamified journey familiarizes users with the ROG gaming smartphone, promising a future of exciting gaming experiences.
Client / Manufacturer
Design
ASUSTek Computer Inc.
Taipei, TWASUSTek Computer Inc.
Taipei, TWASUS Design CenterDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users