Rolls-Royce Art Book
Art book
Themed "We believe in Art" the history of Rolls-Royce was told from the historical beginning on and laid the foundation for the "Art Program." Siegelwerk summarized the vision for the first time and developed a system which invites the viewer to explore this world. A slipcase with six horizontal cutouts was created to represent only one piece of an artist at a time. By pulling the book out of the slipcase the cutouts let appear five further art pieces. The sujet rotation allows representing all artists equally. On the book itself the whole engagement gets revealed in an abstract overall picture which emphasizes the focus on light and video art.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Asia, Europe, North America
Target Groups
potential customers, art enthusiasts, "Customers of Rolls-Royce"