ROMANTIC DREAM
Coffee packaging
Kunshan Butterfly Effect Information Technology Co., Ltd.Romantic Dream is a coffee packaging designed for lovers of traditional Kunqu opera. The designer drew inspiration from traditional characters of this operatic art form. The unique structure and unboxing experience create a dramatic interaction between the box and the graphics. The packaging functions by detaching a coffee pod along an easy-tear perforated line, which then moves the paper cut-out figures in the main outer illustration toward each other, making it appear as if they are performing on stage.
Client / ManufacturerDesign
Kunshan Butterfly Effect Information Technology Co., Ltd.
Kunshan, CNKunshan Butterfly Effect Information Technology Co., Ltd.
Kunshan, CNShenzhen Shangtang Technology Co., Ltd.
Shenzhen, CNDate of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Trade / Industry