Römerturm - Paper tradition fit for the future
Römerturm - Paper tradition fit for the future
Römerturm - Paper tradition fit for the future
Römerturm - Paper tradition fit for the future
2019

Share:

Römerturm - Paper tradition fit for the future

Brand / corporate design development

The goal was to develop a new corporate design for Germany's leading brand of high-quality and artist papers. The redesign also had to pay special attention to rejuvenating the traditional brand's heritage by turning the medium of paper into a new, haptic experience. The logo was redesigned and optimized for digital use. The proportions of the extremely wide monogram were adjusted and placed within a solid shape. The new sans-serif typeface creates a modern look. The "RÖMERTURM Green" is the rebranding's primary color to ensure high brand recognition. Paper and how it feels play a special role in the CD: the new artwork now offers a versatile, physical and haptic experience.

Client / Manufacturer

Römerturm Feinstpapier GmbH & Co.KG

Frechen, DE
wysiwyg* software design

wysiwyg* software design

Düsseldorf, DE
Designer
Grey Germany / KW43 Branddesign

Grey Germany / KW43 Branddesign

Düsseldorf, DE
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Specific country/region: Germany
Target Groups
Consumer / User, Trade / Industry

RELATED PROJECTS