Römerturm - Paper tradition fit for the future
Brand / corporate design development
The goal was to develop a new corporate design for Germany's leading brand of high-quality and artist papers. The redesign also had to pay special attention to rejuvenating the traditional brand's heritage by turning the medium of paper into a new, haptic experience. The logo was redesigned and optimized for digital use. The proportions of the extremely wide monogram were adjusted and placed within a solid shape. The new sans-serif typeface creates a modern look. The "RÖMERTURM Green" is the rebranding's primary color to ensure high brand recognition. Paper and how it feels play a special role in the CD: the new artwork now offers a versatile, physical and haptic experience.