Rookie

Packaging for a new card game

Packaging design for a colourful parlour game with funny and surprising situations. Published by the young Swiss game publisher Game Division. With its clear and timeless design language, it perfectly represents the publisher's attitude of setting itself apart through simple and exciting games. For the design, great care was taken to represent the simplicity of the game and the associated cards already on the packaging. For this we developed a typeface based on the design language of the two cards, dot and cross, so that nothing else had to be added. The name of the game can be read both around the corner and across two lines.