Rotation TV UX
TV rotation accessory
With the increase in smartphone usage, more vertical video content is being consumed. However, when this content is played on large TV screens, space on both sides of the long horizontal screen is inevitably wasted. This design freely rotates the screen via the Auto-Rotation Accessory attached to the screen, allowing users to enjoy both horizontal and vertical content on a full screen. It provides a UI layout optimized for horizontal and vertical content according to the direction of rotation. Space utilization can also be increased as the screen can be rotated to fit the room location.
Date of Launch
2022
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User