Royal British Day
Promotion Identity
“Royal British Day” was an event held at Korea Polo Country Club in Jeju, Korea, in September 2016. A logo and a variety of promotional materials and objects were designed to accompany the event. The idea was to develop a striking yet understated graphic principle that represents British traditional design while conveying a modern British feeling. The main logo features a large number of British icons and symbols integrated into two large letters ‘R’ and ‘B’, for Royal and British.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User