Royal Copenhagen Exhibition Blue&___

Brand New Product Pop-up Exhibition

We presented an exhibition announcing the launch of a new color for the royal ceramics brand ‘Royal Copenhagen’. In 'Welcoming Zone', we created a surreal image of a seascape flooding into our everyday living space. In the ‘Attraction Zone’, the image was strengthened by placing objects and products inspired by the sea together. In the 'Lifestyle Zone', tables for each collection were plated to show the brands that permeate daily life, and in the 'Heritage Corridor', an information zone was created where you can feel the long history. 'Craft-man's atelier' has set up a hand-painting zone where you can visually see the craftsmanship.