Royal Dragon
Beverage packaging
The design of Royal Dragon beer is based on gaming. The graphic and typographic design of the labels features heroic fantasy figures. The presentation box conveys a sense of quality and royalty, containing not only three bottles of craft beer, but also two golden goblets to drink it from. It invites users to create and enjoy a magical ritual of brotherhood.
Client / Manufacturer
Design
TENCENT MUTUAL AMUSEMENT TIMI STUDIO
Shenzhen, CNORACLE CREATIVE DESIGN Co., Ltd. SUNSUN MASTER STUDIO
Shenzhen, CNDate of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User