RRD Pen packaging
Pen packaging
The design of this children’s pen packaging makes creative use of unique animal skin textures. The packaging features abstracted silhouettes of four animals in a tactile material, each containing a pen covered in emblematic animal skin patterns. The inner box showcases the pen with post-it notes with the same animal silhouettes as cutouts in a matching color gradation, a striking alternative to the traditional tray structure. The materials are also practical, reusable, and eco-friendly.
Client / Manufacturer
Design
RR Donnelley (China) Holding Co., Ltd.
Shanghai, CNDongguan Donnelley Printing Co., Ltd.
Dongguan, CNDate of Launch
2020
Development Time
Other duration
Target Regions
Asia, North America
Target Groups
Consumer / User, Specific sub-group: 8 to 14 years old market