RRD Pen packaging
RRD Pen packaging
RRD Pen packaging
RRD Pen packaging
RRD Pen packaging
RRD Pen packaging
RRD Pen packaging
RRD Pen packaging
RRD Pen packaging
RRD Pen packaging
RRD Pen packaging
RRD Pen packaging
2021

Share:

RRD Pen packaging

Pen packaging

RR Donnelley (China) Holding

The design of this children’s pen packaging makes creative use of unique animal skin textures. The packaging features abstracted silhouettes of four animals in a tactile material, each containing a pen covered in emblematic animal skin patterns. The inner box showcases the pen with post-it notes with the same animal silhouettes as cutouts in a matching color gradation, a striking alternative to the traditional tray structure. The materials are also practical, reusable, and eco-friendly.

Date of Launch
2020
Development Time
Other duration
Target Regions
Asia, North America
Target Groups
Consumer / User, Specific sub-group: 8 to 14 years old market

RELATED PROJECTS